The Social Network Show welcomes Gail Gardner to the May 23, 2014 episode.
Gail Gardner, a Small Business Marketing Strategist, shares with us how she got so good at social marketing. She gives a little advice on the importance of choosing goals for your business. Listen to the show to hear how to find your target audience and how to do the research to achieve this. Hear how important your profile on social networks is and how important the use of visuals has become. Gail points out how interesting photos get a lot of traction so you may want to listen carefully to what she says. She mentions that Trello is useful for saving your research and suggests checking out InfiniGraph. Gail also suggest that everyone who wants to learn to do social media should read Jab Jab Jab Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk.
Gail is also the Community Manager of a new business called Social Implications. They offer answers from professionals and experts in each specific social market and the cost of joining is affordable for small businesses. The first 100 members will pay only $17.00/month.
Gail Gardner is a Small Business Marketing Strategist specializing in creating overall brand strategy based on researching where your potential buyers are already active. As Community Manager of the Social Implications membership site, Gail makes sure every question receives expert answers. She also provides referrals to qualified experts. Gail is also the Founder of GrowMap, the small business advice blog. You can find Gail as GrowMap across social networks and at GrowMap.com.
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