The Social Network Show welcomes Dorie Clark, Branding Expert, Author, Marketing Strategy Consultant and Adjunct Professor to the March 23, 2015 episode.
As everyone knows, there is an enormous number of blogs, podcasts and websites on the internet. So, how can you stand out on the web as an expert in your field? How do you get a following for your breakthrough ideas? Dorie answers these questions in this episode and in more detail in her new book, Stand Out. Dorie interviewed 50 thought leaders in different fields for their success secrets and in this episode you will hear about how to develop your breakthrough ideas, how to promote your ideas and finally how to get a following.
Dorie Clark, is a branding expert, an author, a marketing strategy consultant, an adjunct professor, and a former presidential campaign spokeswoman. She is a contributor to the Harvard Business Review and Forbes, and is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). Her clients include Google, Fidelity, Microsoft, Yale University, Morgan Stanley and the World Bank. Dorie is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and has taught at the University of North Carolina’s Kenan-Flagler School of Business and HEC-Paris. She has also guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, and the University of Pennsylvania Wharton School. Dorie has also been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking and she has appeared in the media including NPR, BBC and MSNBC.
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