Hello! This is Sossity, this is my first post as a contributor on The Social Network Station, honored and excited to the core. I will now share my thoughts and ideas on the latest show featuring Dorie Clark playing on The Social Network Show and published on March 21, 2014.
I was happily surprised by the rawness and gritty honesty that Dorie shares right off of the bat, describing the importance of having a brand that is fluid and transferable in the choppy sea of media and broadcasting. I quickly saw Bruce Lee in my mind. As Dorie and Dr. J discuss youth and beauty for women in media, it felt like the underbelly of a rock was being turned over. It is still the pink elephant in some rooms, and clearly not because we all don’t know about it, but more so because it is almost like the bad singer at the karaoke bar–you just endure it and keep going, knowing that the talented singer will shine regardless. However honestly, it is a battle not worth actively fighting; I think women will keep blowing the old ways out of the water, just by pure excellence in their work.
Creating your personal brand is an interesting concept to me, it has taken a bit of time to absorb. I think it could be for the simple reason of semantics; the word Personal and the word Brand feel a bit contradictory. As a consumer, I have identified the word Brand with impersonal corporations like large fashion retailers or a brand of soda, so to create my own Personal Brand felt almost out of my league or on the confusing side of things. However I have cleared the fog, I have learned it is to find a way to concisely represent what you believe in, and package it as a potent rocket, to be launched out into the social media landscape. It is like a well refined multivitamin, full of the purest ingredients of YOU, hoping to nourish and grow your audience. It is a very cool, actionable concept. I look forward to the process.