Your child or grandchild might have been one of many who received a mobile device as a gift recently. But you don’t want them to receive this wonderful gift of fire without protecting them, teaching them how to handle it safely and letting them enjoy the benefits without suffering the harm that it so often can do. We’ve got the answer! Fret no longer—enter a wonderful team of tech savvy parents who have put together a special Package that you can add on to that Holiday gift for very little additional spend.
You have previously heard from a couple of them right here on The Social Network Show: Cyberwise—the education company making sure no grownup is left behind! PocketGuardian—the app that monitors digital communication for problems without spying on your kids’ content. The others are Kids Email, and Frienedy, the family-friendly social network whose CEO you are about to meet.
On this episode of The Social Network Show, you will be hearing from Janel Patterson, the co-founder of Frienedy, a social network site leading away from indiscriminate, open sharing of everything toward the new, more personal, intimate group-oriented model of online communication. She is dedicated to helping parents, teachers, coaches, and others teach kids safe online behavior.
Because of their outstanding steps in developing a new standard for social networks, Social Network Intermedia, Inc., is proud to announce that Frienedy is the Second Annual Award winner for innovation in social networks, a leader in Service, Safety, and Sustainability!
Janel explained a Holiday Protection Package campaign Frienedy is running with Cyberwise, Pocket Guardian and Kids Email. Collectively, the four companies provide necessary tools and resources for every family everywhere to raise their kids safely in a digital world from the minute they get online through college. Moreover, the four companies are led by parents who get it and want to make the lives of other parents easier and the lives of their kids safer.
The package is available through the Frienedy sign up, which is free. They decided to use the Frienedy WishList as the vehicle to showcase their promotional products, in turn also introducing families and educators to Frienedy by having them sign up for a free account as the gateway to get to this awesome package.
Janel left a 20-year career in corporate sales and sales management to launch Frienedy, which came about conceptually from an experience her daughter had when she introduced herself to social media at age 11 (6 years ago). It’s a story parents can relate to, and helps illustrate the ‘why’ behind Frienedy. My story has a happy ending- too many like it do not. If parents take the reins and choose when and how to introduce their kids to a safe social media experience before unleashing them on public social media- Janel believes we will have less cyber bullying, fewer victims of predators and more people with positive digital footprints. That is the premise behind what Frienedy is designed to accomplish.
Frienedy is the first private group networking application designed for users of all ages. It is COPPA compliant, and essentially a new genre of completely private social networking, making it a safe and ideal training ground for parents to introduce their kids to social media. To be clear, Frienedy isn’t targeted at kids, rather, it is designed to allow parents to create sub-accounts for children under 13 as a way of introducing them to social media and guiding the experience so that when they are old enough and ready for public social media (FB, Twitter, Instagram, etc.), they will be better equipped to apply the right standards to what is appropriate to post and say on public social media. As a “training ground,” Frienedy is a safe place to make mistakes because it is off the search engine grid completely. Any content in a Frienedy Group (including the members’ names) cannot be discovered via any search engine. Our emphasis is on privacy and sharing content selectively with the various groups in your life making Frienedy extremely useful for classrooms to engage parents, sports teams again to engage with parents, scout troops, clubs, sororities, etc.
In addition to the standard social media features of photo sharing/commenting in groups, Frienedy Groups also have a group chat room for group discussion, a private events calendar (great for classrooms, teams, any group who has meetings, tests, practices, social events they need to coordinate in that group) that sends push notifications for any addition, change or cancellation, and a wish list. The wish list can be created for an individual as well as for a group, making it helpful for kids to “collect” everything they want throughout the year in preparation for birthdays and holidays so family members have a single place to go to for initiating a purchase.
There is great value in being intentional about your personal brand on public social media and complimenting that public presence with a private social media account to share information privately that doesn’t need to be in your public “friend sphere.”
To be compliant with COPPA, we are required to obtain verifiable parental consent from parents who wish for their children to use Frienedy. We go the extra mile to validate that parents are who they say they are via a validation against an FTC database using ConsentID software. This process is why we ask for one’s birthdate when signing up for Frienedy.
The initial core market was (and still is) engaged families, class rooms, and sports teams, along with a much bigger need best illustrated by an article in Upstart Business Journal here. It is Janel’s strong belief that the pendulum is starting to swing back the other direction from the “norm” of oversharing and divulging every of one of life’s details online to the desire to share socially, but in smaller, more intimate, private groups. Fortunately, Frienedy’s investors feel the same way!
The company is no in the middle of Frienedy 2.0 development (to be released early April) with significant enhancements that will make Frienedy a key ‘go to’ app for planning, sharing, collaborating, and communicating privately with every group in your life.
Our guest has been:
Janel Patterson, Co-Founder and CEO of www.frienedy.com
Twitter @frienedy https://twitter.com/Frienedy on
Thank YOU for being with us for this edition of The Social Network Show. We’d love to hear from you, so please get in touch with us through Questions@TheSocialNetworkShow.com
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Until we welcome you here again, please have fun and be safe online and off.
Janel Patterson Bio
Pursuant to a degree in International Business from Illinois Wesleyan University and a 20-year career in corporate sales and management, Janel chose to leave the corporate world behind to create Frienedy.com after a personal experience with social media. She set out on a mission to create a safe, COPPA compliant, site that would accomplish two objectives: give parents a way to introduce their children to social media on their terms in a safe place, and create a whole new way to help families, classrooms, sports teams, and groups of all types connect and collaborate privately in a single application. Janel and her team launched www.frienedy.com in April 2015.
Janel is also the founder of the parenting blog, www.electronicparenting.com, which is dedicated to providing information that empowers parents to raise kids who are smart and savvy about their digital presence.