“My philosophy for my team is to test as much as possible, fail fast, learn and move on.”
Julie Clement Cochran, Manager, Global Social Media at FedEx
I have Julie Clement Cochran on the show today and she manages the global social media for FedEx. She talks about some of the challenges of working at a large global brand but also some of the moments of pure inspiration. One thing I’m obsessed with is their user-generated content that is re-purposed on Instagram – some of the images are jaw-dropping!