“Even the most beloved brands have competition. Remember the importance of re-invention and always strive to make your brand and your business relevant to consumers today.”
Lisa Weser, Senior Director of Brand & Marketing Communcations-U.S., Anheuser-Busch
When I think about one of the best social campaigns I’ve ever seen, I think about when the Cubs won the world series and Budweiser was able to produce a video in real-time that showed the original announcer calling the game. Of course, he’s long gone but they were able to pull old footage and recreate the game-calling experience. How did they do it? Well, I want you to take a listen to Lisa Weser who is the Senior Director of U.S. Marketing & Communications at Anheuser-Busch. She’s going to tell you that unbelievable story and also all about her incredible career.