Browse “Liz Hall Magill Reviews” below to catch up on any broadcasts of The Social Network Show you may have missed!
Contributor Liz Hall Magill Reviews: Self Promotion vs. Other Promotion: Which One Grows Business?
The Social Network Show has just released an episode entitled “Self Promotion vs. Other Promotion: Which One Grows Business?” (Release Date: March 7, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode, which features Chris Brogan, will help you grow your business while making friends and having fun.
Chris Brogan is the Publisher of Owner Magazine, a business magazine helping you improve your work by growing your capabilities and connections. He is also the CEO and President of Human Business Works, a publishing and media company. Chris emphasizes that the key to business connections is sincere human connection: in his own experience, when people approach business promotion with a greedy mindset, the business stagnates. But if people approach promotion with a spirit of cooperation and sharing, everyone wins. And he has some wonderfully specific advice about how to apply this “law of reciprocation” on social networks like Twitter.
As Chris, Jim, and Dr. J. discuss Chris’s business, including Owner Magazine and his upcoming book, The Freaks Shall Inherit the Earth, it is clear that Chris enjoys what he does—his enthusiasm is contagious as he encourages us to embrace who we are, for in doing so we will draw like-minded people to us. The discussion centers on what it means to connect over social networks, both as human beings and as professionals, and how we bring meaning to those connections. I thoroughly enjoyed the show, as it was uplifting to hear a conversation about business promotion that focused on what is best about human interaction.
Tune in to this episode of the Social Network Show to hear some wisdom about how to promote your work in a meaningful way. You’ll come away with some great business tips, and a wonderful approach to meeting and working with new people.
Contributor Liz Hall Magill Reviews: Online Games: The Good, The Bad, and The Addictive
The Social Network Show has just released an episode entitled “Online Games: The Good, The Bad, and The Addictive” (Release Date: March 6, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode, which features Sandy Garossino, will enlighten you about why video games can be so addictive and what parents need to watch out for.
Sandy Garossino, Founding Partner of Red Hood Project and an advocate of corporate social responsibility, returns to the show to discuss her current activities in Canada and online games. As Sandy puts it, she is a “thorn in the side” of the gambling industry in Vancouver, as she has been involved with “Vancouver not Vegas,” an initiative to keep a megacasino out of the city. Sandy’s concern focuses on the addictive quality of slot machines, and she draws some fascinating parallels between them and online games, especially the popular game Candy Crush. She points out that Candy Crush Saga is now making almost a million dollars a day from people who buy tokens for extra time—and she recognizes the same bells and whistles she has seen in slot machines, which are purposely crafted to keep people playing compulsively. The primary concern with these games is that, unlike slot machines, they are either unregulated or the regulation isn’t clear—which means that young people have easy, unlimited access to games that can encourage addictive behavior.
As Dr. J, Jim, and Sandy consider kids and online games, their discussion centers on the vital importance of reading to and with children. While games can be addictive—and young, developing brains are particularly susceptible to them—reading develops empathy. As a parent, I loved hearing this discussion about reading with kids, and ways in which parents can put limits on their kids’ online activities. Dr. J and Jim both mention advice from experts who have been on previous episodes of the show, and Dr. J. recommends reading Nick Yee’s new book, The Proteus Paradox: How Online Games and Virtual Worlds Change Us-And How They Don’t. Listening to this show will give you some great tips for handling kids in the technological age, and some encouragement in the face of what is often a very challenging job.
Whether you’re a parent who needs help navigating the confusing world of kids and technology or just someone who plays a lot of Candy Crush, you don’t want to miss this show! You’ll come away with a deeper understanding of why and how video games hook us in and keep us playing, and why reading is so important to human interaction.
Contributor Liz Hall Magill Reviews: Old PR vs. New PR and the Death of the Press Release
The Social Network Show has just released an episode entitled “Old PR vs. New PR and the Death of the Press Release” (Release Date: March 3, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode, which features Susan Apgood, will give you lots of great information about public relations and the role of women in the field.
Susan Matthews Apgood is the President and Co-Founder of News Generation, Inc., a public relations services company specializing in using broadcast media techniques to earn media placements for non-profits, government and other companies. Susan defines public relations as “media earned through its own merit”—in contrast to the advertising spin of marketing, PR is all about content. And women are often the organizers and purveyors of that content, as the field is dominated by women, both in the college classrooms and in the workplace. Dr. J and Susan have quite an interesting conversation about why the field appeals to women, what women gain from and contribute to PR, and why women tend to hit the glass ceiling when it comes to holding the top positions at major PR firms.
In addition to discussing the role of women, Susan gives a great overview of what PR is and how it works online—for example, the line between professional endorsement and personal passion for a product is sometimes blurred on social media, which so often functions in both a personal and a professional capacity. Susan emphasizes that PR firms are working to create concise articulations of an organization’s merits and goals—the traditional press release is far too long-winded for today’s PR.
Tune in to this episode of the Social Network Show to gain valuable insight into what PR is, how it works, and what it can do for you.
Contributor Liz Hall Magill Reviews: Speaking to No One versus Speaking to Someone–In Search of Audience
The Social Network Show has just released an episode entitled “Speaking to No One versus Speaking to Someone—In Search of Audience” (Release Date: February 28, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This show, which features online content expert Mike Sobol, is a must-hear for anyone with an online presence who is trying to reach an audience.
Mike Sobol is the Co-founder and CMO of Content Blvd, a content marketing platform that helps brands and online publishers work together. They like to say they’re building the new infrastructure that is needed to help online marketing transition from display ads to user-focused content. In this episode, Mike, Dr. J, and Jim have a fascinating conversation that ranges from how to define a brand to how to maximize your readership by connecting your message with your audience.
One of Mike’s key points is that most companies or organizations have a brand, even if they aren’t actively producing media content. Even something as simple as a Facebook post says something about who you are and what you want to convey to the world. Since anyone who has a business or organization with an online presence needs to reach clients, customers, and readers, the big question—and Jim asks it—is this: How do you stand out from the crowd?
Mike’s answer is wonderful—he will give you some great tips to figure out how to connect your message with your audience by understanding exactly who your audience is and what they are looking for. Mike emphasizes that reaching this audience on the internet is shaped by the active nature of online activity—people don’t have to engage with something they aren’t interested in online, which is why traditional display ads don’t work. As Mike discusses what does work, he and Jim and Dr. J have a very interesting conversation about the nature of information on the internet and what it means to users and content creators alike.
As a writer with an online presence, I found this episode extremely helpful—most professionals are online and looking for ways to expand their brand and communicate their message, and Mike Sobol’s advice is timely and spot-on.
Contributor Liz Hall Magill Reviews: How UCLA is Using Social Networks to Fight HIV/AIDS * How to Overcome Youthful Mistakes by Dorie Clark
The Social Network Show has just released an episode entitled “How UCLA Is Using Social Networks to Fight HIV/AIDS * How To Overcome Youthful Mistakes by Dorie Clark” (Release Date: February 21, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode is all about the good social networks can do: first, Dr. Sean Young discusses how researchers are using social networks to reach patients with HIV, and then Dorie Clark is back to discuss how teens can approach their online presence. This show is a powerful testament to the ways in which social networks can improve lives, both personally and professionally.
Dr. Sean Young is an Assistant Professor in the Department of Family Medicine, Co-Director of the Center for Digital Behavior at the University of California, Los Angeles (UCLA) (@cdbucla) and a member of UCLA CBAM (Center for Behavioral and Addiction Medicine). His work has focused on how to use social media to reach people who are at high-risk for HIV and AIDS, encouraging those populations to get testing, counseling, and treatment. He’s worked both internationally and within the U.S.; in the States, his work focuses on African American and Latino men who have sex with other men (MSM), as that population has been disproportionately affected by HIV. Dr. Young is investigating ways in which we can use social media and mobile technologies to change high-risk behaviors: for example, it is possible to analyze tweets to understand and possibly predict future behaviors (tweets suggesting people might be about to engage or have recently engaged in risk behaviors around drugs and sex). He emphasizes that it is important to be sure people know their tweets are being analyzed for this purpose.
Much of Dr. Young’s work has focused on Facebook, where he has worked with peer mentors to create closed, secret groups for at-risk men. The goal was to see whether Facebook could be used to increase HIV testing requests (for at-home blood or saliva tests) and change sexual risk behaviors among African American and Latino men who have sex with other men. In the study, peer leaders were trained in using social media to reach out to at-risk men and communicate about risk behaviors. The challenge, Dr. Young explains, was in keeping the participants engaged and willing to interact with their peer mentors; the study included weekly goals for monitoring progress. I found this idea fascinating—what a fantastic application of social networks to accomplish good in the world! I’ve just given you the basics here: tune in to this episode to hear Dr. J.’s great questions about the details of this study, along with Dr. Young’s answers, and his explanation of a separate study created just for UCLA patients who were concerned about Facebook and online privacy. This conversation will enlighten anyone who wants to consider expanded applications for social networking, especially when it comes to public health concerns.
Enlightenment about online activity takes many forms, and Dorie Clark can enlighten you about your path to professional success online. Ms. Clark is a branding expert, an author, a marketing strategy consultant, an adjunct professor, and a former presidential campaign spokeswoman. She is a contributor to the Harvard Business Review and Forbes, and is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). She returns to the Social Network Show to discuss ways in which people—particularly young people—can change entrenched perceptions people have held about them. As Dorie puts it, “your brand is what you live and die by if you’re a teenager,” so it pays to think about the persona you are creating online, even years before you might be considering a career. She talks with Dr. J. and Jim about how to reframe a situation so that a weakness can become a strength and why it is so important to educate young people about the permanence of sexting images and their impact. Because there are just some things you can’t “rebrand,” teens need to be very aware of the consequences of their interactions, both online and off. Dr. J, Jim, and Dorie have a fascinating discussion about young people, human motivations, and how to formulate a positive impression of yourself and project it to others.
As always, this episode of the Social Network Shows blends humor and intellect—you gotta love a show that will make you laugh while it’s making you think!
Contributor Liz Hall Magill Reviews: CCRI Takes Aim at Revenge Porn * “Branding” Dorie Style
The Social Network Show has just released an episode entitled “CCRI Takes Aim at Revenge Porn * Branding, ‘Dorie Style’” (Release Date: February 14, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode encapsulates both the dangers and opportunities social media presents. First, you’ll learn about the ongoing effort to criminalize revenge porn and bring its perpetrators to justice from Mary Anne Franks. Next, you’ll get to lighten things up and polish your professional credentials by considering your “personal brand,” as Dorie Clark discusses how to make social media work for you.
Mary Anne Franks is an Associate Professor at the University of Miami School of Law as well as the Vice President of the Cyber Civil Rights Initiative (CCRI), a nonprofit organization that raises awareness about cyber harassment and advocates for legal and social reform. Through CCRI, Mary Anne is working with legislators to draft laws against revenge porn, a form of intimate partner harassment in which one partner threatens to make sexual images public at the end of a relationship, as “revenge” for the break-up. Revenge porn has become prevalent, as some websites have recognized the possibility of turning it into an industry and profit from it. As Ms. Franks explains, there are sites that advertise and solicit revenge porn (ex-girlfriend or “get back at your ex” sites), and mainstream porn sites now consider revenge porn to be a subcategory. In addition, some men or boys are hacking the social networking profiles of their exes, or creating fake profiles, and posting images. Mary Anne emphasizes that while boys and men can be the victims of revenge porn, the overwhelming majority of victims are girls and women.
Contributor Liz Hall Magill Reviews: Child versus Child Abuser and the Fight for Fairness
The Social Network Show has just released an episode entitled “Child versus Child Abuser and the Fight for Fairness.“ (Release Date: January 31, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode will give you insight into how we can change our approach to abuse (both online and off), as well as what forces are at work when we blame the victim.
Tina Meier, mother of 13-year old Megan Meier, who killed herself after being bullied by a neighboring family, started the Megan Meier Foundation to bring awareness and education to children, parents and educators, and to promote positive change in response to bullying and cyberbulling. In 2008, Tina worked with the governor of Missouri to create a law that allows victims to prosecute anyone who cyberbullies them. As Tina describes her experience, she and Dr. J discuss the role of the federal government in creating laws and the interpretation of the first amendment. This conversation gets right to the heart of the matter: how do we protect our kids while also respecting individual rights? Tina also describes the work her foundation does, and the role it plays in inspiring both change and action. I loved hearing about Tina’s work and the impact it has—as Dr. J emphasizes, Tina’s work underscores the possibility of effecting a “sea change” that comes gradually, one workshop or interaction at a time. Tune in to hear about the upcoming fundraising event, “Celebration for Change” to be held on April 12, 2014.
Nina Burleigh is an award winning investigative journalist and author of five books. Her latest book, The Fatal Gift of Beauty: The Trials of Amanda Knox is a New York Times bestseller. Nina also writes a column for The New York Observer, and has just written an excellent piece about the allegations of sexual abuse that Dylan Farrow has made against Woody Allen, and how our society enables well-known abusers. Nina gives some background about Dylan Farrow’s case and then discusses her column, which also examines societal attitudes toward the abusive behavior of J.D. Salinger and Roman Polanski. Victim blaming—or suspecting and tearing down the victim—allows rapists and sexual abusers to go unpunished: Nina emphasizes that 97 percent of rapes go unreported, and our “knee-jerk” reaction to disbelieve the woman or girl who makes claims of sexual abuse encourages victims to keep quiet, thereby enabling abusers. The conversation between Dr. J and Ms. Burleigh is a must-hear: it ranges from the role that societal power dynamics play in our attitudes about abuse to the question of how we should approach a misogynistic artist or celebrity.
This episode of the Social Network Show both educates and inspires, as it reveals the unconscious motives behind societal tolerance of abuse and helps us take conscious steps toward ending it.
Contributor Liz Hall Magill Reviews: Reading Stories, Developing Values versus Online Aggression?
The Social Network Show has just released an episode entitled “Reading Stories, Developing Values versus Online Aggression?“ (Release Date: January 31, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This show was truly a joy to listen to—a fascinating juxtaposition of reality and fantasy. Dr. J. talks first with award-winning journalist Nina Burleigh about Amanda Knox’s recent murder conviction, and then to Dr. Maria Tatar about the importance of story in children’s lives. While these topics might seem to have nothing in common at first glance, Dr. J. draws the connection beautifully: regardless of the medium we use, the stories we tell shape our attitudes and actions toward one another. From the archetypal “girl next door gone wild” to Alice in Wonderland’s adventures with nonsense, our fantasy shapes our reality–and then has a way of showing up on Twitter.
Investigative journalist, author and adjunct professor Nina Burleigh is the author of The Fatal Gift of Beauty: The Trials of Amanda Knox, a literary investigation of the murder of Meredith Kercher and the conviction of Amanda Knox. Ms. Burleigh has appeared on past episodes of the Social Network Show to discuss Ms. Knox’s ongoing case–while her conviction was overturned in 2011 and she was able to return to the United States, the case was then sent to another appellate panel in a different court (a common practice in Italian law). That court just convicted Amanda Knox and her boyfriend of murder. The defendants can–and undoubtedly will–appeal the case again, and in the meantime Ms. Knox remains in Seattle while her ex-boyfriend, an Italian, faces jail at home. After providing us with this background on the case, Ms. Burleigh makes succinct connections among the facts of the case (which all point to Ms. Knox’s innocence and clearly indict Rudy Guede), the patriarchal archetypes in which our culture is steeped, and the online venom and fury aimed at Amanda Knox. She also places the case within the context of the relationship between Italy and America, so that we understand why some Italians view Americans who side with Knox as worthy of their anger and disdain. Ms. Burleigh’s insights are brilliant, as she connects the archetypal with the political and exposes the online battlefield where they collide.
As a feminist who studies the political implications of patriarchal myths and a mother who loves reading to her children, I was delighted with the discussions in this episode. Listeners will gain political wisdom and practical advice—and plenty of food for thought.
Contributor Liz Hall Magill Reviews: Worldwide & Workplace Cyberbullying
The Social Network Show has just released an episode entitled “Worldwide & Workplace Cyberbullying“ (Release Date: January 17, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This show examines the impact of cyberbullying on the lives of kids and adults alike. First, you’ll hear from adolescent development expert Dr. Elizabeth Trejos-Castillo on the cross-cultural nature of cyberbullying and how parents can protect their kids. Next, you’ll learn about the presence of cyberbullying in the workplace from Deborah Gonzalez, Esq. an attorney and and founder of Law2sm, LLC, a new legal consulting firm that focuses on the legal issues relating to the digital and social media world: what she has to say about the frequency of workplace cyberbullying and its legal consequences might surprise you.
Dr. Elizabeth Trejos-Castillo, Associate Professor of Human Development & Family Studies at Texas Tech University and the Associate Editor of The Journal of Early Adolescence, specializes in cross-cultural research. Her conversation with Dr. J. about youth cyberbullying reveals that it is, indeed, a worldwide problem. While social media platforms might vary by culture (according to availability), online behavior among youths in all cultures involves similar levels of risk-taking and cyberbullying. Dr. Trejos-Castillo emphasizes that children between the ages of 11 and 14 are developmentally stretching their boundaries, often without an awareness of the real-world consequences of their online behavior. This emphasis on human development really puts things in perspective for parents, as the important thing is to empower your children to make good choices rather than to shut down all their online activities. This conversation brought the global nature of cyberbullying into focus, as topics ranged from the seriousness of the problem (as all over the world, people are trying to catch up with technology at the same time they are struggling with suicides as a result of cyberbulling) to whether males and females behave differently online. You’ll definitely want to tune in to this episode if you’re a parent—there are some great pointers here on talking to your child about online activity, and some wonderful information about how other countries are handling the problem.
Dr. J’s discussion with Deborah Gonzalez is equally informative. Ms. Gonzalez, who started her consulting firm because she wanted to help people in legal professions know what’s happening with media and the law, presents the scope of workplace cyberbullying as well as the ways in which legislation can (and can’t) address it. For example, studies in both the UK and the US show that 80% of people have experienced cyberbullying in the workplace. In many legal cases, victims have to rely on language about workplace harassment, as there are no specific laws or policies in place about cyberbullying. That’s beginning to change, however, and Ms. Gonzalez will give you a great rundown of what companies are doing, what states are doing, and what you can do to protect yourself from this form of abuse. In addition, Dr. J. asks some great questions about how we define cyberbullying in the workplace, and what companies can do to protect their employees.
This was another fantastic episode of The Social Network Show, full of great advice about how to identify online harassment and how to protect yourself, your employees, and your kids. Whether you are an employer, a parent, or just someone who is working and living with social media, you won’t want to miss this show.
Contributor Liz Hall Magill Reviews: PlanSoon: A Social Network Rising; The Paradox of Amanda Knox
The Social Network Show has just released an episode entitled “PlanSoon: A Social Network Rising; The Paradox of Amanda Knox.“ (Release Date: January 10, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This show will fascinate you with information about the usefulness and influence of social media. First you’ll hear from Jenny Vance, founder/CEO of a new social network called PlanSoon, and then journalist Nina Burleigh will discuss the influence of social media in the Amanda Knox trial. This show proves that social media is not only here to stay: its shaping the world in which we live, and the ways we interact online and off.
As Co-founder/President of a lead generation company, LeadJen, and Co-founder of a CRM software solution company with many awards to her name, Jenny Vance is one of the leading women entrepreneurs in Indianapolis. In 2012, she started a social network called PlanSoon that allows people who have similar interests to connect online and plan an activity together (such as dancing or golf) without feeling the pressure of a date or needing to gather a whole group. I enjoyed listening to the story of how Jenny came up with and implemented this idea, how she is currently gathering user input to further meet the needs of her audience, and how she helps users stay safe online. In addition to being a cool idea and helpful way to connect with others, PlanSoon is about to be a TV star: this new social network is featured in the inaugural issue of VentureCamp, a docu-series and tech accelerator program. PlanSoon is a perfect example of why people love social media—it meets our very human need to connect, and expands our vision of the ways in which that is possible.
Next up is Nina Burleigh, a returning guest on the show and an award-winning journalist and author of five books who writes a column for The New York Observer. Ms. Burleigh has written for many other publications, including Rolling Stone, Businessweek, New York, and The New York Times. Her latest book, The Fatal Gift of Beauty: The Trials of Amanda Knox is a New York Times bestseller that tells the story of the arrest and conviction of Amanda Knox, an American student living in Italy who was sentenced to 26 years in prison for the November 1, 2007 murder of her housemate, British student Meredith Kercher. The case is back in the news because Amanda is currently undergoing a retrial that will reach its conclusion at the end of this month. Ms. Burleigh gives us the scoop on both the original trial and the retrial, along with the vital role that social media and the internet have played in events surrounding the trials. As she puts it, “…this case might be to social media and the internet what OJ was to the 24-hour news cycle.” Ms. Burleigh’s insights about public fascination with Ms. Knox (the archetypal good girl gone bad) and about the psychological aspects of human behavior on the internet are both highly informative and deeply disturbing.
I loved both segments of this show—putting them together allowed me to see the big picture in social media. From expanding our horizons to shaping our perceptions, social networks have become vital to our personal and political interactions, and this episode will help you stay abreast of both.
Contributor Liz Hall Magill Reviews: From the NSA Clash, to Snapchat Acrobats, to The Hollywood Reporter
The Social Network Show has just released an episode entitled “From the NSA Clash, to Snapchat Acrobats, to The Hollywood Reporter.“ (Release Date: January 3, 2014. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode will keep you informed as only social media and its followers can–you’ll learn the latest on privacy (or lack of it) from Sandy Garossino and then learn how to make social media work for you from Nicole Breanne, a Hollywood insider.
First up is Sandy Garossino, Founding Partner of the Red Hood Project (a business which advocates for consumer protection for children online) and a regular guest on the Social Network Show. As a former Crown prosecutor in Vancouver, Sandy is a legal expert, and she brings her expertise to bear in her conversation with Jim and Dr. J. about the current state of privacy in social networking. Under discussion is the recent breach of security at Snapchat, a sexting site used by millions of young people, in which the names and phone numbers of over 4.5 million users were published in a public database. Sandy emphasizes that the security breach highlights the current chaos in social media, in which people might believe their privacy is protected (Snapchat saves information temporarily) only to find out that their images and data are glaringly public. In fact, Sandy points out that an image might be captured and distributed widely without a user’s knowledge or permission.
As the discussion moved to the National Security Agency’s recent monitoring of phone conversations and online activity, Sandy made an excellent point, and one we will be wrestling with for the foreseeable future: at the same time that we need the government to step in and regulate some online activity, we are discovering the breadth and depth of their current surveillance. In the U.S., we are attempting to define a “reasonable expectation of privacy” (protected by the fourth amendment) in uncharted territory, and the issue will soon land in front of the Supreme Court. Globally, all citizens are struggling to define the rights of the individual and the role of government, often while distrusting the very governments on which they rely for protection. You won’t want to miss the details of this conversation—it will give you an excellent understanding of what we are up against in defining and regulating our privacy online, both as citizens of the U.S. and as global citizens.
Next, you’ll enjoy hearing from Nicole Breanne, who can help you understand how to make the “wild west” of social media work for you. Nicole is the Social Media Editor at The Hollywood Reporter, and was previously with NBC Universal, where she handled the content strategy and social media for the talent of 20 NBC shows.
Nicole has some great advice for those of us navigating a professional presence on social media (and these days, who isn’t?): target the right content to the right people at the right time. To find out exactly how to do that, and how to avoid the most common social media mistakes, you’ll want to listen to Nicole—and take notes. And while you’re at it, check out the New Media Expo (NMX), a conference taking place in Las Vegas from January 4 to 6, 2014. Jim mentions many of the presenters at the conference, and the website is packed with information about the latest in blogging, podcasting, and web TV and video.
You don’t want to miss this episode of the Social Network Show—it’ll keep you informed, teach you how to monitor your online privacy, and help you build a stronger professional presence.
Contributor Liz Hall Magill Reviews: Bolder Branding and Blogging: Presenting Yourself Online
The Social Network Show has just released an episode entitled “Bolder Branding and Blogging: Presenting Yourself Online“ (Release Date: December 20, 2013. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode focuses on the power of social networking and what it can do for you. First up is Dr. Karen Freberg, Assistant Professor of Strategic Communication at the University of Louisville, who discusses her study of online behavior and loneliness. Next, we hear from Dorie Clark, Branding Expert, Author, Marketing Strategy Consultant and adjunct professor of business administration at Duke University’s Fuqua School of Business, who gives some fantastic advice about building a professional presence online. Put these two conversations together and you’ve got a powerful look at the connections between the personal and the professional online.
Dr. Freberg has published an article on loneliness and online communication that applies a psychological loneliness scale to social media; she found that if people are lonely offline, they are generally also lonely online. Her findings provide an interesting entry point for a discussion about the correlation between our online selves and our physical selves, and what that might mean for cyberbullying. Dr. Freberg also focuses on how people perceive the need to interact online–for example, she found that college students feel they must post pictures on Instagram often to stay relevant. She emphasizes—to students and professionals alike—that we should be very aware of how our online presence appears to others, especially potential employers. She also recommends two sites for searching yourself online: samepoint and topsy.
The conversation between Dr. J, Jim, and Dr. Freberg about considering your online presence is a great segue into the next segment of the show, in which Dorie Clark discusses creating your own “brand” online. Ms. Clark is an expert in this field, as she has written a book entitled Reinventing You: Define Your Brand, Imagine Your Future. I love the way Ms. Clark defines “brand”—although many people might shy away from the term, thinking it means creating a fake impression of yourself for sales purposes, it is actually synonymous with your reputation. Throughout her conversation with Dr. J. and Jim, Ms. Clark emphasizes crafting an authentic presence online: for example, if you are building a career via blogging, focus on content and relationships. That is extremely sound advice, and you’ll hear a lot more of it if you tune into this episode, including just how permanent your online presence really is and how to ensure you are building a strong professional reputation. You can also check out Ms. Clark’s website to find a self-assessment tool for figuring out where your brand currently stands, along with more great advice from her blog.
From contemplating how we use social media personally to how it impacts our professional lives, this episode of the Social Network Show will give you great insights into the positive aspects of online interaction, and how you can make them work for you.
Contributor Liz Hall Magill Reviews: Whose Responsibility is Online Safety?
The Social Network Show has just released an episode entitled “Whose Responsibility is Online Safety?“ (Release Date: December 6, 2013. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode includes two extremely informative conversations: one with Red Hood Project founding member Sandy Garossino and one with Stephen Cobb, Senior Researcher at ESET North America. Listening to these two experts allowed me to gain a deeper understanding of the cooperation between individuals and corporations that is at the heart of online safety.
Sandy Garossino is a regular guest on the Social Network Show. As a founding member of Red Hood Project (a movement for consumer protection of children online) and a former Crown prosecutor in the Metro Vancouver area, Sandy is an expert on how social media is handling the exploitation of children. In this episode, Dr. J. talks with Sandy about a letter that the Global Alliance Against Minor Exploitation (G.A.M.E.) has written to Facebook CEO Mark Zuckerberg. In this letter: http://www.game4kids./GAME%20Open%20Letter%20to%20Facebook%20102913.pdf (which was written October 29, 2013), G.A.M.E. asks Facebook to address several deeply disturbing issues, including the freedom Facebook allows convicted and registered sex offenders, cyberbullying of children, and content that promotes or depicts child sexual abuse and exploitation. Sandy describes a key example of the disturbing content on Facebook: a registered sex offender, convicted of two child sexual offenses, is using Facebook to publicize and promote his religious work with children, thereby luring child victims. Facebook does nothing to stop him.
Why on earth not? As Sandy explains, addressing this issue–and others related to online safety of both children and adults–would create a huge problem for Facebook unless its competitors also address it (something that government intervention alone could ensure). Sandy, Dr. J., and Jim discuss the ways in which Facebook’s policies appeal to advertisers, and how limiting Facebook’s content could reduce revenue. The ins and outs of how this works–what data Facebook collects and how, who pays for it and why—are at the heart of the matter. I found this part of the conversation particularly interesting, as Sandy illuminated both the business model for social networking and the role of Facebook’s advisory board.
It is within the best interests of a social networking platform to have default privacy settings that are open to the public, which means that the data you share is available to advertisers–and everyone else. Stephen points out that different networks have different approaches, as everyone is attempting to balance privacy and revenue. It definitely makes sense to read privacy statements and to understand what applications are asking to do before you accept. Dr. J. and Stephen have quite an enlightening discussion about just that, including why applications (such as ESET’s security software) might ask for permission to access your posts, tweets, and profile, and what you can do to protect your privacy as well as when it is OK to grant these permissions. The key is education–understanding who might want to scam you and how, what your default settings are and why, and what you can control.
I found this episode of the Social Network Show extremely helpful as both a consumer and an activist. We are all navigating the line between personal and corporate responsibility when it comes to online safety—listening to insights from Sandy and Stephen will give you the knowledge you need to navigate it well.
Contributor Elizabeth Hall Magill Reviews: How Adult Predators Shop Social Media for Child Victims
The Social Network Show has just released an episode entitled “How Adult Predators Shop Social Media for Child Victims” (Release Date: November 22, 2013. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode includes two fascinating conversations: one with Red Hood Project founding member Sandy Garossino and one with journalism professor Dr. Jennifer Cox. These two conversations pack a powerful punch, as the first includes tons of great information about international changes in the sharing of intimate images, and the second allows us to contemplate just what gets reported online and why. When you put these conversations together, you get an interesting picture—an online world that is slowly undergoing change while simultaneously feeding us information at a breakneck speed.
Sandy Garossino is a regular guest on the Social Network Show. As a founding member of Red Hood Project (a movement for consumer protection of children online) and a former Crown prosecutor in the Metro Vancouver area, Sandy is an expert on how social media is handling the exploitation of children. And there has been some big news on that front recently: both Google and Bing (a Microsoft search engine) are making it much more difficult to find images of child pornography. If someone enters a known pedophilia term, or a term that suggests he or she is looking for child abuse images, the search engines now issue a clear warning that the user might be about to break the law, and there are legal consequences to this action. In addition, the search engines are extending existing technology to better track child pornography. Ms. Garossino attributes these changes to political leadership: in the UK, Prime Minister David Cameron has pushed for these changes in response to enormous public pressure.
Although change is slow and there is much work to do, particularly around enforcement, governments around the world are starting to bring the rules of civilization to the internet. In Canada, it has just become a criminal offense to share intimate images without consent. Sandy, Jim, and Dr. J. discuss the pros and cons of this new change, including the public concern about privacy and the potential for bringing serious criminal charges against a teenager who was not acting with criminal intent. The major plus here is that the law can act as a deterrent: when governments and corporations send a clear message that sharing intimate images without consent is criminal, we can ensure safety. We are beginning to grapple with these issues in the States as well, as Senator Al Franken’s letter to Facebook attests. While Sandy emphasizes that we are far from the end game on ensuring safety online, she is encouraged by the global community’s recent responses to child exploitation.
The next guest, Dr. Jennifer Brannock Cox, a professor of journalism at Salisbury University in Massachusetts, adds to our understanding of online communities by discussing how the internet is shaping the news we receive. Although we are exposed to more news now than we have ever been, we often get a breadth of knowledge without getting the details; in addition, most people get the news from sources that reinforce their own opinions (such as Fox News on the conservative side and MSNBC on the liberal side) rather than from objective sources. For objectivity, Dr. Cox emphasizes that the good old-fashioned print newspaper (or its digital equivalent) is your best bet.
And while you’re looking for objectivity, consider this: news sources use social media differently. Dr. Cox studied the ways in which digital, print, and TV media sources use Facebook and Twitter, and discovered that most sources use Twitter for “hard news” (often relying on wire services, which tend to homogenize the news) while sending out longer human-interest stories (or “soft news”) over Facebook. (You can find her research on slideshare.) The conversation with Dr. Cox about what shapes our news—most significantly, the ways in which journalists are doing more with less, and faster than ever before—is vital to understanding the digital world in which we are all immersed.
I came away from this episode of the Social Network Show thinking about connections: between governments and corporations, law enforcement officials and internet users, journalists and readers. While it is tempting to consume information on the internet as a passive viewer, these connections mean it is vital that we become active readers and listeners, helping to shape the digital landscape as well as being shaped by it. Both Ms. Garrosino and Dr. Cox are leaders in helping us to understand the digital world, and how our actions and reactions in the physical world make a difference in what happens online.
Elizabeth Hall Magill Reviews: Internet Defamation Hurts You! The Bullies Enjoy Doing It
The Social Network Show has just released an episode entitled “Internet Defamation Hurts You! The Bullies Enjoy Doing It!” (Release Date: November 15, 2013. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) In this episode, Anna Kavanaugh, founder/director of The Anna Kavanaugh Charitable Foundation and its cyber-abuse division, The Bully Battleground, gives us some fascinating insights into the psychology of a cyber abuser. Ms. Kavanaugh emphasizes that cyber abusers are not simply out to have a little fun, or cause some harm—they want to kill and destroy their victims, and they go about their crime in a systematic, predictable way. Trust me, you don’t want to miss this episode—it will help you understand just what we’re dealing with, and why the words we use to discuss cyber attacks and the things we do—or don’t do—as bystanders are absolutely vital to a victim’s survival.
After her personal experiences with cyber abuse (during which she had no one to call for help and found that reports to the authorities were challenging because our culture does not yet understand the true nature and scope of this crime), Ms. Kavanaugh created her foundation to help other victims who are fighting for their survival. She emphasizes throughout her conversation with Dr. J. and Jim that cyber abuse victims are not simply being pushed around a bit. In fact, to characterize the problem as “cyber bullying” is to minimize it, as we often think of bullying as insignificant. Cyber abuse is a much better term for the stalking, harassment, and defamation that the perpetrators of this crime visit upon their victims. Victims undergo incalculable losses, including relationships, livelihood, potential work, social groups, privacy, health, trust, and a sense of security and safety. They can suffer from an inability to enjoy life, panic attacks, night terrors, depression, anxiety, post-traumatic stress disorder, and drug and alcohol abuse. The consequences of cyber abuse can be irreversible and non-recoverable: in the worst cases, victims commit suicide.
Clearly, we are dealing with someone much more disturbed than a kid who takes your lunch money. Who are these abusers? There is no “one size fits all” profile—they can come from all walks of life and be of any age or gender. They can be people you see every day at church or in the neighborhood or at soccer games. While there is no consistent profile, abusers do share predictable behavior traits. They are sociopaths (and one in 25 people is a sociopath) who are out to win, and have no conscience. They use the relative anonymity of the internet to engage in psychological warfare, tearing down their victims’ spirits. Simply turning off the computer or blocking or “unfriending” the abuser does no good—and to imply that it does simply blames the victim. What is posted online proliferates, and has consequences in the physical as well as the virtual world. This is a deep, far-reaching crime that needs the attention of citizens and policymakers so that we can bring its perpetrators to justice.
Contributor Elizabeth Hall Magill Reviews: “What On Earth Are They Thinking? Sexting And Other Risky Online Behaviors: Who, When and Why”
The Social Network Show has just released an episode entitled, “What On Earth Are They Thinking? Sexting and Other Risky Online Behaviors: Who, When, and Why” (Release Date: November 9, 2013. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website.) This episode is an absolute must-listen for parents and teachers—it will help you understand why kids take risks online and how you can help reduce those risks. Dr. J. engages cyberbullying expert Dr. Elizabeth Englander (who has been a previous guest on the show) in a fascinating discussion that examines how kids behave online, how we define that behavior, and the role of risk perception in online activity. If you’re not a parent or a teacher, there’s still plenty here to educate and enlighten you—Dr. Englander’s expertise is invaluable to anyone who wants to understand the connections between online relationships, behavior, and risk.
That’s some great advice, and there’s tons more in this episode, along with information about relevant terms and their definitions. For example, some kids engage in what is known as “self cyberbullying” by creating a separate online persona and using it to “bully” their original persona, then seeking attention from others. This behavior is an indicator of a problem—the child is looking for attention, often from peers—and needs to be addressed. Some kids also engage in “cyberbaiting” by baiting someone into a tirade or tantrum, videotaping it, and posting it online. These are just a couple of the terms I learned from listening to Dr. Englander; she and Dr. J. also discuss why some terminology isn’t important to get just right, and how to focus on the behavior and its motivations rather than a precise definition for what is happening.
Contributor-Elizabeth Hall Magill Reviews: “How Do We Keep Women Safe, Online and Off?”
The Social Network Show has just released an episode entitled, “How Do We Keep Women Safe, Online and Off?” (Release Date: November 1, 2013. We welcome you to listen to the show on our website or click the link to listen on the Stitcher website) First of all, you have to love this title–you have to love it that a radio show is even having this conversation, in the midst of a culture that is far more concerned with easy entertainment and sensationalism than with safety. But the title is just the beginning—the real draw here, as always with The Social Network Show, is the content. In this episode, British author and campaigner Ruth Jacobs discusses her experiences as a former sex worker who has been sexually assaulted, and the inherent difficulties sex workers face in reporting crimes and convicting perpetrators. Ruth is an exceptionally brave and intelligent woman who is using her painful experiences to shine a light on the need to help other women. I admire her deeply for the work she is doing, and I learned a great deal from listening to her. In the last part of the show, author and activist Trista Hendren joins in to discuss Ruth’s book, Soul Destruction: Unforgivable, which Ruth loosely based on her own experiences. From beginning to end, this show is packed with vital information about how we perceive and treat women in the sex industry, and what we need to do to keep them—and all women—safe.Ruth is a proponent of the Merseyside hate crime model for prosecuting crimes against sex workers. As Ruth explains in an article on the f word, “The Merseyside model refers to the Merseyside Police Force’s pledge in 2006 to treat crimes against people in prostitution as hate crimes.” This approach has had astounding results—Ruth reports that in 2010, the overall conviction rate in Merseyside for crimes against sex workers was 84%, with a 67% conviction rate for rape. The national average conviction rate for rape in the UK is 6.5%. What gets those results? The system is built on trust between sex workers and the police force–if a prostitute reports a crime against her, the police do not use it as an opportunity to convict her of a crime, such as solicitation or living in a brothel.Throughout the discussion, Ruth emphasizes the need to consider the humanity of prostitutes. Most women in the sex industry were sexually abused as children (Ruth herself was a victim of sexual assault), and many of them turn to prostitution out of poverty and become addicted to drugs while in the industry. They are struggling with problems related to poverty, including a lack of educational options, single parenthood and daycare problems, and mental health. As Ruth discusses these issues with Trista, Dr. J, and Jim Nico, the conversation turns to the ways in which our culture glamorizes prostitution and how the human trafficking industry exploits young girls and women. Trista focuses on the importance of Ruth’s book, Soul Destruction, in humanizing prostitutes and debunking stereotypes.
The conversation also turns to the treatment of girls and women online, and the ways in which the virtual world serves as a lure for girls to enter prostitution in the physical world. The connections that Trista, Ruth, Dr. J., and Jim make between physical reality and our online world are both fascinating and frightening. But the Social Network Show would never leave you in a place of fear—the whole point of the discussion is change. In the last few moments of the show, Trista makes an announcement about a group of people who are challenging Facebook’s approach to child rape, and Jim has recently invited Mark Zuckerberg to a debate about these issues on The Social Network Show.
I’ve given you the highlights, but there is much more to this episode—as always, I found myself bookmarking websites, making notes, and generally expanding my knowledge about keeping girls and women safe, online and off. The Social Network Show is quickly becoming the hub of change—tune in to understand what’s at stake and how you can help!