“We do a lot of test and learn on platforms to make sure we are reaching the right audiences in the right ways.”
Sarah Dull, Corporate Reputation and Social Media, The Hershey Company
One might say this next guest has the sweetest job ever! That’s right, she works on corporate reputation and social media at Hershey. Please meet Sarah Dull. She’s going to tell you all about Hershey’s approach to social media; specifically their corporate approach and the need for a corporate channel.
You can connect with Sarah on LinkedIn and Twitter@SarahSiz