The Social Network Show on KDWN welcomes Dorie Clark to the July 27, 2014 episode.
Dorie, a branding expert, author, marketing strategist and adjunct professor talks about the very needed topic of how to go about networking in person and online. Dorie gives great examples of the difference between networking with a peer and networking with a professional who you want to learn from or connect with for whatever reason. She talks about preparing for the possibility of meeting someone at a conference and the importance of learning all you can about this person. Dorie also talks about how to connect with someone online and gives an example of an approach on Twitter.
Dorie Clark, is a branding expert, an author, a marketing strategy consultant, an adjunct professor, and a former presidential campaign spokeswoman. She is a contributor to the Harvard Business Review and Forbes, and is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). Her clients include Google, Fidelity, Microsoft, Yale University, Morgan Stanley and the World Bank. Dorie is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and has taught at the University of North Carolina’s Kenan-Flagler School of Business and HEC-Paris. She has also guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, and the University of Pennsylvania Wharton School. Dorie has also been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking and she has appeared in the media including NPR, BBC and MSNBC.
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