Dorie Clark, a marketing and branding strategist and professional speaker who has worked with well known brands including Google, Microsoft, Morgan Stanley, DHL, Fidelity and Yale University joins Host Deirdre Breakenridge on Women Worldwide. Dorie is also the author of a new book called Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
On the show, Dorie discusses how to reinvent yourself by creating a niche and through her own journey shares how to stand out by finding your breakthrough idea. Doris also offers advice on building a framework and a following, spreading your ideas beyond your immediate network to a larger growing community.
A little more about Dorie Clark … Dorie is a frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, and she is also is the author of Reinventing You: Define Your Brand, Imagine Your Future (published by Harvard Business Review Press, 2013)
A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She’s an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat a dynamic twitter chat with PR professionals, educators and students.