Nickole Raymond and Sarah DeMarco, the co-founders of LDR Brands join Host Deirdre Breakenridge on Women Worldwide. Previously, Nickole was a seasoned sports industry executive, who spent a decade of her career at global sports and entertainment agency, WME | IMG. Sarah DeMarco was a seasoned music industry executive with diverse experience from acclaimed independent record label and management company, Rostrum Records.
With two very different backgrounds, these former industry executives, turned entrepreneurs, started their company as a collaboration to create luxurious professional accessories. They discussed their journey as entrepreneurs with a driving passion and focused vision.They also discussed the benefits of having a partner in business and relying on complimentary skills, their approach to the negotiating process and managing tough challenges together.
A little more about Nickole Raymond and Sarah DeMarco… Prior to LDR Brands, Nickole shaped the careers of top athletes and personalities acquiring a unique skill set in areas including: business development, talent management and brand marketing. Nickole has led IMG Golf’s business development strategy and managed the Americas based sales teams.
Originally based in Pittsburgh, Sarah worked closely with Wiz Khalifa and Mac Miller, as their hip-hop careers progressed. She also oversaw the development of Miller’s music videos and the merchandise used to promote “Blue Slide Park,” which was the first independent album to debut at #1 on the Billboard 200 chart since 1995, validating Rostrum as an indie success story.
A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She’s an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.
Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.